Nikki and Erica created Yes Way Rosé, a lifestyle brand that has skyrocketed with success. Looking at their journey in the past two years, that even seems like a bit of an understatement. They now have wine of the same name that can be found virtually everywhere. Nikki and Erica are living proof that “wine experts” come from all walks of life.
One of my favorite parts of their story is that they weren’t looking to create wine, but rather interested in sharing wine and having fun.
Success is a combination of factors including great ideas, luck, timing and execution. For Nikki and Erica, everything came together in the perfect pink-colored storm.
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Nikki and Erica’s Interview
About Nikki and Erica
Yes Way Rosé is a refreshing wine and lifestyle brand that captures the essence of Rosé, which exists in everything.
Founded on Instagram in the summer of 2013, friends Erica Blumenthal and Nikki Huganir wanted to share how the beautiful wine was inspiring so much joy and positivité in their lives.
Yes Way Rosé quickly evolved into a brand that same year when they created a tote bag (aka toté), introducing their popular bold logo. They now have over 42,000 engaged Instagram followers, a stylish line of merchandise and wine.
Yes Way Rosé bridges the gap between the wine world and the fashion, home and beauty industries through powerful branding, their unique voice, and ability to always see the world through rosé-colored glasses.